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Customer Profile
NGC is a consortium of geographic associations and the nation's
best broadcasting channel and the oldest federal cultural institution.
It seeks to expand its horizon globally and constantly explore new
opportunities within the industry to serve its customers worldwide.
Business Requirement
NGC desired to put up a user experience that would appeal to the
cosmic audience; the primary challenge of the design. Icreon had
to create an intuitive Quiz g aming interface that captured the
excitement and energy of a vast audience that crossed boundaries
of age, and gender.
Solution
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Benefits
- Successfully targeted a vast audience, and strengthened
the online community.
- The bleeding edge visual design and superior information
offerings, effectively transformed it into providing a great
online experience for the fans
Technologies & Platform
- Macromedia Flash MX 6.0
- ASP
- Microsoft SQL Server 7.0
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Requirement
While NGC managed to serve as the federal media channel, the
client also wanted to provide a unique entertaining interface in
order to draw its audiences, and serve as an independent gateway
to other aspects of events, travel, and entertainment activities.
The client chose Icreon to devise the online interactive Gaming
Interface.
The primary goal of this initiative was to truly launch another
medium in addition to TV and radio that would support existing media
and outreach travel services. Secondly, NGC desired a site that
would contribute significantly to bringing information to its audience
by delivering intelligent, reliable, and locally relevant information.
Besides, by serving as "a database for travel communities and
geographic associates, the client wished to encourage people to
explore their local communities
Much to the challenge put forward, Icreon paid special attention
to user interface design and architecture, ensuring that NGC would
be able to engage and empower users to access the valuable quiz
resource in a much imposing manner.
Icreon hit the nail
on the head
Revolutionizing the online quiz component, Icreon moved NGC's viewers
and listeners beyond the television screen and the radio receiver
to a richer and fun filled experience.
Icreon successfully balanced the "arresting" flash design
with attentive customer friendly and easily accessible information.
Icreon dedicated considerable energy to the designing and mapping
of the technical development. Technologies designed, developed,
and implemented include the following:
The entire Quiz game is developed using Macromedia Flash MX 6.0
with ASP, and Microsoft SQL Server as the database.
Framework for the Games
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The Quiz game has a persistent custom SQL Server database
that maintains a huge set of facts and events. Indexing and Querying
is performed on the database through a stored procedure, while the
user sits through a quiz session. The Stored Procedure distributes
the current set of index segments over an arbitrary number of searcher
processes, allowing the pointer to scale on a cache of random queries
thus avoiding repetition of questions during a single application
session.
Summary
Within a few months of launching the gaming component, success was
apparent. NGC had an increased traffic and, more importantly, membership
and activity soared, providing an unswerving atmosphere to their
visitors and potential customers.
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